Asianet tv middle east programs schedule

Earlier they had only a few hours local programmes. 'Now local advertisers can associate with any of the 24 hour programmes on Asianet Middle East. In addition, there was repetition of some product advertisements from both India and Middle East that was a cause of concern. 'Multinational clients, the main source of advertisement for the channel, had a concern about the timing of the prime time programmes. 'We did not have any real estate or construction advertisers and the crisis has not affected us much. There are more audience in Saudi Arabia, but the advertisement decisions are made in Dubai. 'The UAE is the major source of advertisement for the channel's GCC operations because most of the advertisement decisions happen here. Now the annual contracts are back in the market, indicating a clear revival of market,' she said. 'Due to recession some major clients had stopped annual deals, which are annual advertisement contracts.

'The advertising market in the UAE is picking up and annual deals are being signed with many clients now. With the new structure, more advertisers will be attracted to the channel because they do not have to pay the high Indian rate for sponsoring or advertising with local programmes.Д¬laiming that the channel has not been affected by recession in India, Menon said: 'The relaunch coincides with a revival in the UAE advertisement market.' With the new channel, it will be easy for the local advertisers to advertise on prime time programmes, which will be restructured to the local Middle East weekend structure (Thursday and Friday) and advertisers will get more inventory to use on prime time.Д®arlier the advertisers had to wait for a spot in prime time programmes and even for re-telecast of premier programmes such as Idea Star Singer, and the channel could not entertain all the aspiring advertisers. The channel, recently acquired by Star India, part of the Rupert Murdoch media group, has a major presence in the South Indian television market. With a new state-of-the-art production studio in Dubai, initially 10 per cent of the programmes will be made locally, and the local content will be increased gradually, Menon said. It will also recruit more staff to strengthen its 35 employees in Dubai Media City. It is investing for a major production and studio facility in the Dubai Studio City. The company will explore more revenue streams and create more programmes to suit the local advertisers. The new channel gives more flexibility and opportunity to the local advertisers, especially the multinational clients, who had to wait for advertising opportunities for our prime time programmes.' Asianet has become a pay channel in India, and it will not be available to the Middle East audience. We were the first Malayalam channel to open an office in the Dubai Media City. Speaking to Emirates Business about the new Middle East edition of Asianet, Bindu Menon, General Manger, Asianet Middle East, said: 'Asianet has completed almost 10 years in the UAE. The new channel provides a more cost-effective advertisement platform to the multinational advertisers in the region. The channel has been replaced by the free-to-air Asianet Middle East 24x7, with more local programmes suiting the lifestyle of the overseas Indians. With an estimated 4.5 million viewers in the Middle East, Asianet is a leader in Malayalam television along with Asianet News and Asianet Plus, an entertainment channel catering to the younger audience.Asianet, a Malayalam television channel with a footprint across the Indian Subcontinent, the US, Europe, Middle East and South Asia, has ceased to exist for the 4.5 million strong Keralite community in the GCC. вЂњThe new channel also enables us to create special programmes for Keralites in the region and provide our advertisers with more convenient time-slots,вЂќ added Madhavan.ДЄsianet also plans to establish a dedicated studio in Dubai.

The timing of other programmes will also be restructured to suit Middle East residents. Viewers in the region can watch new blockbuster movies and all weekend shows on Fridays instead of having to miss them on Sundays.

The Asianet Middle East 24/7 channel will effectively replace the Asianet channel from Kerala. Madhavan, Managing Director of Asianet Communications Ltd. We believe that the difference in outlook and aspirations must reflect in our channelвЂ™s programming,вЂќ said K. вЂњThere is a considerable difference in the lifestyle of Keralites in their home state and the expatriate community living in the Middle East.

Currently, viewers of Asianet in the region are offered the same programme schedules as that of the flagship channel in Kerala. The new channelвЂ™s programming is tailored to suit the lifestyle of Kerala expatriates in the region.

Asianet tv middle east programs schedule